Company Profile

Today's patrons are more health conscious and selective than ever before, yet, unwilling to give up the decadent, rich flavors and smooth, creamy textures characteristic of desserts they love. Penguins Partner's Inc. was established to meet the demands of this rapidly growing market segment by responding with its unique line of fat-free, sugar-free and dairy-free frozen dessert products. Including a variety of soft-serve and hard-packed frozen yogurt with over forty toppings from which to chose over fifty flavors of ice cream, power-packed juices and smoothies, and light, premium frozen tortes, cakes and pies. This outstanding selection provides a perfect lunch, snack or dessert for the modern consumer's lifestyle. Having targeted its market successfully, Penguin's has served over 100 million customers and is one of the best frozen dessert companies in the U.S.A.
 
They say success is sweet. And Penguin's, we prove it every day. When a typical Penguin's crowd passes through a store they hardly ever stop in for just plain Penguin's. They want to watch their Penguin's swimming in hot fudge, dripping with caramel, or smothering in marshmallow. And with over thirty flavors of yogurt and over forty toppings from which to choose, including the freshest fruits, crushed chocolates, nuts, cookies, candies and granola, Penguin's patrons can enjoy each and every combination possible. Other options include Penguin's sumptuously rich and creamy tortes, such as the Raspberry Ribbon Cheesecake, awarded first prize as the food service dessert of the year in Gorman's Publishing's 1991 New Products Contest. Or, for those in search of a true ice-cream substitute, Penguin's hard-packed yogurt, 50% less fat and cholesterol, 25% less calories than premium ice cream, yet actually preferred in blind taste tests. And finally for those ultra health-conscious customers, Penguin's fresh juices and smoothies provide a delightfully tasty dessert alternative.

In addition to the quality and selection of food products Penguin's offers, it's important that our customers feel welcome in our surroundings. If they don't feel it on the edge of the door-step, they'll never come inside. With this in mind, our "welcome" is carefully designed in each Penguin's store we build. A clean, modern, bright and upbeat look is created with high-gloss, top-grade black, ceramic tile floors set off by elegant, white tile borders. The counter surfaces are a flat black formica - a perfect contrast to the pure white walls and high-tech, recessed lighting. From interiors to exteriors, it's this type of architectural integrity that has helped us grow to what we are today.
 
No matter if the weather is hot or cold, customers feel warmly towards our sophisticated design sense. From brick to wood, glass to concrete, all of our exterior faces have handsome features, like distinctly lit and designed logo signage, stylish channel lettering, and a clean use of expansive glass walls. From sun-lit patios to snow-laced atriums, no matter how traditional or modern Penguin's store fronts are, there's one thing written all over their faces......pride and quality.
 
When Penguin's first got off the ground, ad budgets were small. But even then, our product took off. We've gone from an initial $23,000 media budget to high-flying, multi-million dollar print, radio and TV campaigns. Of course, strong advertising and big budgets don't just happen. They take equally strong licensee and corporate commitments. Part of which is reflected in the sizable percentage of sales dollars Penguin's puts toward advertising. Done the right way, the product sells itself. The advertising sells the experience. And the stores sell more per square foot than any of the competition. Together, licensee, corporate and innovative advertising do more than make Penguin's fly high. They make Penguin's soar!